x.02-03.2024

This project was made using Adobe Illustrator for the vector graphics. Adobe After Effects was used for the animated graphic. Adobe Photoshop was used for project real-life renders. Figma was used for the desktop and mobile website designs.

Adobe Illustrator
Adobe After Effects
Adobe Photoshop
Figma
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Cowtown Rodeo Business Cards are displayed on a table, both the front, with the name of business and card owner, and the back, with the company contact, are visible.
Five shapes make up a simplistic cow with the negative space.CowTown is written in a thick fancy font, rodeo is written under Cow.A simple symmetrical cow bull nose ring logo.A "C" and "T" are sloped 45 degrees. The top half of the C makes up the letter T.
The "C" and "T" of the logo come in from both top and bottom respectively. "OW" and "OWN" (i.e. the rest of the name) come out of the T. Afterwards the "T" kicks the word rodeo out completing the logo.The Cowtown Rodeo Bull Logo is applied to a baseball cap.The Cowtown Rodeo Bull Logo is applied to a t-shirt.The Cowtown Rodeo Website displayed on two phones, showcasing separate pages.A preview of the Cowtown Rodeo Redesigned website.Some sketches for the Cowtown Rodeo Redesigned ProjetSome more sketches for the Cowtown Rodeo Redesigned ProjetThe original website I was tasked with redesigning.

Cowtown Rodeo Redesigned
Cowtown Rodeo Redesigned is the first wholistic brand identity project I have developed. The process began with researching the company, their style, audience, and brand message.

Adobe Illustrator
Adobe After Effects
Adobe Photoshop
Figma
Adobe After Effects
Figma

Then I created a series of logos based on these concepts, trying to keep a clear brand philosophy in every image.

After developing these graphics, I added color and motion: creating an animated logo composition. A border has been added to show animation bounds.

To further conceptualize how graphics may be used, I applied them to real-life objects.

The final stage of this project was developing a high-fidelity prototype of the Cowtown Rodeo website, entirely redesigned.

The Cowtown Rodeo website prototype is available for you to explore. Please reload this page on a computer to access it.

The Cowtown Rodeo Bull Logo is applied to a baseball cap.The Cowtown Rodeo Bull Logo is applied to a t-shirt.The Cowtown Rodeo Website displayed on two phones, showcasing separate pages.A preview of the Cowtown Rodeo Redesigned website.Some sketches for the Cowtown Rodeo Redesigned ProjetSome more sketches for the Cowtown Rodeo Redesigned ProjetThe original website I was tasked with redesigning.

x.02-03.2024

This project was made using Adobe Illustrator for the vector graphics. Adobe After Effects was used for the animated graphic. Adobe Photoshop was used for project real-life renders. Figma was used for the desktop and mobile website designs.

Copyright © Skye Seidenstein 2024

Cowtown Rodeo Redesigned
Cowtown Rodeo Redesigned is the first wholistic brand identity project I have developed. The process began with researching the company, their style, audience, and brand message.

Then I created a series of logos based on these concepts, trying to keep a clear brand philosophy in every image.

After developing these graphics, I added color and motion: creating an animated logo composition. A border has been added to show animation bounds.

To further conceptualize how graphics may be used, I applied them to real-life objects.

The final stage of this project was developing a high-fidelity prototype of the Cowtown Rodeo website, entirely redesigned.

The Cowtown Rodeo website  prototype is available for you to explore. Click the desktop image and navigate the website! >

Cowtown Rodeo Business Cards are displayed on a table, both the front, with the name of business and card owner, and the back, with the company contact, are visible.
Five shapes make up a simplistic cow with the negative space.CowTown is written in a thick fancy font, rodeo is written under Cow.A simple symmetrical cow bull nose ring logo.A "C" and "T" are sloped 45 degrees. The top half of the C makes up the letter T.
The "C" and "T" of the logo come in from both top and bottom respectively. "OW" and "OWN" (i.e. the rest of the name) come out of the T. Afterwards the "T" kicks the word rodeo out completing the logo.The Cowtown Rodeo Bull Logo is applied to a baseball cap.The Cowtown Rodeo Bull Logo is applied to a t-shirt.The Cowtown Rodeo Website displayed on two phones, showcasing separate pages.A preview of the Cowtown Rodeo Redesigned website.Some sketches for the Cowtown Rodeo Redesigned ProjetSome more sketches for the Cowtown Rodeo Redesigned ProjetThe original website I was tasked with redesigning.